Indigenouism is an art movement promoting environmental protection campaign by using indigenous Materials as medium in their artistic creations. It emphasizes more of the aesthetic values than socio-cultural themes for literature, visual arts and other related arts. It also promotes the culture and tradition of every areas more specifically of the remote areas. Due to poverty, Elito Circa also known as Amangpintor began using hair and blood as experimental mediums in 1978. Since then, Indigenouism has became a weapon for him to pursue his artistic career.
The term Indigenouism was coined by Elito Circa who led the movement of using indigenous materials for paintings and introduced it to other artists in 1993. Through this, many of the local artists in the town even the province adopted prominent and primary agricultural products as medium for their paintings. The movement also advised other towns to use their readily available products in their areas thereby promoting the town's identities.
Indigenouism, in general, includes activities and creations of those who felt the social, cultural isolation and traditional forms of art. Indigenouism, therefore, was derived from Indigenous Materials which are naturally and locally found in a specific place or area used by the native or indigenous people. Some areas are less endowed than others, so creative people find ways to produce and experiment their own materials as form of art especially in painting. Local Artists like Mark Lawrence Libunao (Garlic), Ramon Lopez (Rust), Jordan Mang-osan (Solar), Maria Hidayah Viray-Newingham (Rice), Arlee Macapagal (Onion), Danilo Talplacido (Rice Hull), Jerome Icao (Algae), Dante Enage (Tuba), Rey Lorenzo (Coconut juice-Tuba), Rhod Gamatan (Betel Nut), Patric Palasi (Coffee), Ella Hipolito (Coffee), Percy Denolo (Mud), Diana Grace F. Manalastas (Recycled), Whang Od and other Indigenouism Artists started painting in this style and medium in the late 20th century.
In 1998, a group of artists and mountaineers led by Amangpintor wanted to protect the environment against global warming by supporting the advocacy of using indigenous raw materials for painting and at the same time address the issue of lack of materials for painting due to poverty. Creating brushes out of strands of hair, extract from fruits, vegetables and trees are very significant discoveries and experiences of Amangpintor that according to him, this should be taught and shared to the children of new generation especially in the rural areas.